A Mental Health Franchise
Become a Guardian
of hope and healing
At Innova Franchising, we’ve helped over 4,600 individuals on their journey to mental health recovery — with a specialized focus on trauma treatment at the highest levels of care (RTC, PHP & IOP). Now, we’re offering you the opportunity to join our mental health franchise and help even more people in need. As a Guardian, you’ll not only build a purpose-driven business but also become a protector and healer, making a lasting impact in your community. Together, we can bring hope and healing to those who need it most.
Market Outlook
The Future of Mental Health Care
Private equity is pouring billions into the mental health space, but most of it is focused on outpatient care. At Innova, we specialize in higher levels of care that offer greater reimbursement potential, presenting an even more lucrative opportunity for franchisees.
As demand for mental health services continues to grow, now is the perfect time to invest in a model that offers both high returns and lasting impact.
MENTAL HEALTHCARE:
A $566 Billion Industry
The U.S. mental health market is projected to grow from $412 billion in 2023 to $566 billion by 2032, driven by increasing demand for mental health services. As awareness expands and de-stigmatization along with access continues to grow, the need for personalized care solutions has never been greater.
INCREASED DEMAND FOR MENTAL HEALTH SERVICES
The demand for mental health services has surged by 52% in the last five years, driven by growing awareness and rising rates of anxiety, depression, and trauma-related conditions. Despite this increase, over 30% of Americans report being unable to access the care they need, and mental health care is over five times more likely to be out-of-network compared to primary care. With demand projected to grow significantly over the next decade, addressing these systemic barriers is more critical than ever.
Growing Need in Underserved Markets
The demand for trauma-related mental health care far exceeds the resources available nationwide. Even in the best-served states, there are fewer than five inpatient or residential beds for every 1,000 women likely to seek care—many states have significantly fewer. This stark shortage underscores an emergent opportunity for franchisees to address the critical supply gap.
Outpatient Care Focused
Over 64% of mental health facilities in the U.S. are outpatient-focused, leaving residential care significantly underserved. While private equity has targeted Outpatient and high-end luxury rehabs, critical gaps in accessible, in-network residential care remain. At Innova, 52% of our residential clients in Texas come from out of state, highlighting the nationwide demand for trauma-focused care. Our model equips franchisees to bridge this gap and meet this growing need.
Higher Reimbursement for Higher Care
Outpatient facilities dominate the mental health landscape, including mental health franchise clinics, but offer the lowest reimbursement rates. In contrast, residential care not only fills critical supply gaps but also commands reimbursement rates over 5,800% higher, making it a more impactful and lucrative model for addressing the nation’s mental health needs.
Billions in Private Equity Investments
Private equity firms are driving significant growth in behavioral healthcare, currently owning 6.2% of mental health facilities and 7.1% of substance use disorder facilities across the country. In states like Colorado, nearly 27% of mental health facilities are PE-owned, highlighting the sector’s strong investment appeal.
WHY INNOVA
Our Vision,
Your Future
With almost three decades of combined franchise experience, our team has taken a highly profitable mental healthcare business model and integrated a robust, multi-faceted franchising framework to create a comprehensive turnkey package now available to prospective owners.
This is a truly unique franchise opportunity, solidly built upon proven success from a premier mental health provider that’s been in operation since 2016.
Proven Business Model
Gain exclusive access to effective business practices and strategies with proven success from a preeminent mental health services provider.
Established Vendors
& Partnerships
Leverage of our network of major insurance providers, along with our trusted suppliers and vendors, to save time and money while enhancing your credibility.
Comprehensive Turnkey Package
Unlock your path to ownership with everything you need to launch and operate your franchise effortlessly, with the backing of our team at every step.
Dedicated Support Framework
Experience personalized support from start to finish and beyond, with tools and resources including training, marketing assistance, and operational guidance.
ROBUST INDUSTRY EXPERIENCE
With extensive franchising and mental healthcare experience, our passionate team is ready to share our industry knowledge and guide you to success.
Accelerated Launch Timeline
In an industry susceptible to lengthy regulatory delays, our franchisees can expedite their opening timeline by utilizing our existing credentials.
OUR INSURANCE PARTNERS
Our Model
Higher Care, Higher Returns
While most mental healthcare providers primarily focus on outpatient services, Innova takes pride in offering a full spectrum of care that sets us apart, from traditional outpatient and intensive outpatient programs, to partial hospitalization and residential treatment at the highest level. Our inpatient model is significantly more lucrative than the standard outpatient offerings, generating nearly 60 times the monthly revenue per patient.
OthersOutpatient Model |
InnovaInpatient Model |
||
| Reimbursement Rate | ✘ $74.50 per session |  $591.45 per day |
|
| Care Frequency | ✘ One session per week | 30-45 days on-site intensive care |
|
| Monthly Revenue per Patient | ✘ $298.00 | $17,743.50 |
|
| Average Unit Volume (AUV) | ✘ $395,000 | $3,850,908 |
Maximize Profitability with Higher Levels of Care
At Innova Franchising, you don’t have to sacrifice profitability to make a lasting impact. You’ll build a purpose-driven business while serving patients at the highest level of mental health care available — benefiting from the financial rewards of a rapidly growing market.
Average Unit Volume
* The financial performance data shared on this site is based on historical results and is for illustrative purposes only. It does not guarantee or predict future performance for franchisees.
Innova Franchising, LLC makes no earnings claims. Your results may vary based on location, management, market conditions, and other factors. We strongly recommend conducting independent due diligence and consulting with your financial and legal advisors before making any investment decisions.
Fast-Track Your Path
to Revenue
Credentialing Billing Admissions Scheduling Clinical Programming MarketingAt Innova Franchising, you’ll receive a turnkey solution that minimizes friction and maximizes your time to focus on delivering care.
Navigating insurance credentialing can be one of the biggest hurdles in the mental health industry, but with us, it doesn’t have to be. Leveraging our extensive history and strong relationships with major insurance payers, we’ve streamlined the credentialing process, to ensure that you’re set up to get paid quickly and efficiently.
Beyond credentialing, we have pipelines set up to seamlessly manage essential functions of your business: billing, admissions, scheduling, clinical programming, and digital marketing. Once you onboard with us, you’ll get access to our library of tools and resources, with training and full support.
We’ve meticulously taken care of all the details so you can focus on making a difference.
OUR STANDARDS
Joint Commission Certification: A Mark of Quality
Our franchisees operate at the highest standards, with Joint Commission certification for all Innova mental health franchise facilities. This certification not only provides you with credibility and recognition but also ensures that your clients receive the best possible care. From insurance providers to families, this certification builds trust and confidence in your facility.
HIGHEST STANDARDS OF CARE
Joint Commission certification ensures that your facility meets the highest standards of care, giving you credibility from day one.
Client Trust
Clients and families trust facilities that are Joint Commission certified, knowing they will receive safe and effective care.
Operational Excellence
Your facility will benefit from proven operational standards that improve the quality and efficiency of care.
Insurance Provider Recognition
Being Joint Commission certified means that insurance providers recognize and trust your facility, making credentialing processes smoother.
Patient Testimonials
Real Stories, Real Impact
Our patients are at the heart of what we do. We’re proud to have healed over 4,200 individuals on their journey to mental health recovery. In this video, explore the Innova experience and hear what sets us apart through the insights of our former patients.
★★★★★
“I would definitely suggest having a family member or friend receive treatment at Innova Grace. the treatment that this facility provides is life changing. The workers provide a safe environment for their clients as well. If you are seeking help in your situation, and want someone to genuinely care about you. Innova Grace is where you want to be.”
Available Territories for Expansion
Explore the Potential in
Your Area
With demand for high-quality mental health care on the rise across the U.S., now is the perfect time to secure your Innova franchise in one of our available territories.
Whether you’re in a bustling city or an underserved rural community, Innova’s proven model is adaptable and scalable to suit your location’s unique needs. Explore the map to find the perfect region to start your journey toward becoming a Guardian.
Our Team
Hearts Behind
the Healing
Innova is a place where care is personal, and connection matters. Each of us brings unique strengths to support growth and lasting change. Meet the people who bring our mission to life every single day.
Matt
Montgomery
Chief Executive Officer
Dr. Kasi
Howard
Executive Advisor, Founder of Innova Recovery Center
Ammy
Song
Director of Marketing
Dustin
Mixon
Director of Operations
Bart
Castellano
Director of
Real Estate
Brianna
Rodrigues
Marketing & Support Specialist
Madalynn
Roest
Central Admissions
Whitney Dee
Reina
Clinicial Advisor, Central Programming
Amalia
Everett
Clinicial Advisor, Central Programming
Coni
Barnette
Central Billing
Connie
Brookshier
Central Billing
Melissa
Wells
Central Billing
Our Process
Your Path to Guardianship
Step 1
Request Information
Start your journey to ownership.
Step 2
Discovery Call
Get a deep dive of our business.
Step 3
Apply
Submit your franchise application.
Step 4
Franchisee Selection Interview
Meet one-on-one with our leadership.
Step 5
Join Innova
Welcome to the family!
Start your journey to ownership.
Get a deep dive of our business.
Submit your franchise application.
Meet one-on-one with our leadership.
Welcome to the family!
Frequently Asked Questions
What is the initial investment required to open an Innova franchise?
The initial investment to open an Innova franchised business is $418,000 to $738,000. SBA requirements are 30% down, debt to income 50% or less and >690 credit score.
Type of Expenditure |
Amount |
| Initial Franchise Fee | $65,000 |
| Credentialing & Medical Billing Services | $6,500 – $6,500 |
| Lease Payments | $5,000 – $22,000 |
| Utility Deposits | $1,000 – $2,500 |
| Architectural & Engineering Fees | $2,500 – $25,000 |
| Leasehold Improvements | $30,000 – $175,000 |
| Computers and Office Equipment | *Included in Furniture, Fixtures & Equipment Calculation |
| Furniture, Fixtures & Equipment | $70,413 – $163,000 |
| Exterior and Interior Signage | $5,000 – $15,000 |
| Insurance | $2,500 – $5,000 |
| Local Pre-Opening Marketing | $15,000 – $20,000 |
| Permits, Licenses, and Accreditation | $9,000 – $15,000 |
| Accounting and Legal Fees | $5,000 – $15,000 |
| Training Expenses | $3,000-$6,000 |
| Additional Funds | $200,000 – $250,000 |
| TOTAL | $419,913 – $785,000 |
See FDD for more details.
What kind of training and ongoing support will I receive as a franchisee?
As an Innova franchisee, you’ll be fully equipped to launch and grow your business with confidence. We provide a comprehensive initial training program that covers clinical programming, admissions, operations, marketing, billing, and compliance. Training is delivered through a combination of virtual and in-person sessions, and you’ll receive access to detailed operational manuals, policies, and playbooks.
Once your doors open, our support doesn’t stop. You’ll have dedicated contacts for clinical and operational guidance, monthly check-ins, ongoing marketing strategy support, and access to centralized billing through our trusted billing partner. We also provide periodic refresher trainings and updates to keep you and your team aligned with industry best practices and evolving standards.
Our goal is to ensure you’re never alone on your journey—we’re with you every step of the way.
How long does it take to open my franchise location after signing the agreement?
The timeline to open an Innova location can vary based on factors such as site selection, licensing requirements, and local zoning processes. On average, franchisees can expect the process to take approximately 8 to 10 months from the time the franchise agreement is signed to the grand opening.
Our team works closely with you through every phase—real estate, design, buildout, licensing, hiring, training, and marketing—to help streamline the process and keep your launch on track.
Do I need a background in mental health or healthcare to become a franchisee?
No, you do not need a background in mental health or healthcare to become an Innova franchisee. While experience in these fields can be beneficial, it’s not required. Franchisees may come from business, operations, or investment backgrounds and build strong teams to support the clinical aspects of the business.
If you do not hold the necessary healthcare credentials, you’ll need to hire qualified clinical leadership—such as a Medical Director or other qualified prescriber—who meets the licensing and regulatory requirements in your state. We’ll help guide you through this during the onboarding and licensing process.
Will my facility by Joint Commission certified?
Yes. All Innova franchise locations are expected to pursue and maintain Joint Commission accreditation as part of our commitment to clinical excellence and quality care. This gold standard in behavioral healthcare not only sets your facility apart but also strengthens relationships with payors and referral sources.
Our team will support you throughout the accreditation process—from preparation and documentation to mock surveys and final certification—ensuring your location meets the highest standards from day one.
What sets our mental health franchise apart?
Unlike most mental health franchises that focus solely on outpatient services, Innova centers around higher levels of care—such as residential treatment and partial hospitalization programs. These services are not the typical entry point into the behavioral health space, but they offer stronger clinical outcomes and greater business defensibility.
What truly sets Innova apart is our turnkey model. We simplify the most complex and highly regulated aspects of operating at this level of care. From insurance credentialing, Joint Commission accreditation, and billing services to admissions, scheduling, and clinical programming—our expert team handles these critical components for you and alongside you. This allows you to focus on building a mission-driven business with confidence and support.
How does Innova assist with insurance credentialing?
Innova provides hands-on support throughout the insurance credentialing process to ensure your location is in-network with key payors. Our experienced team manages the credentialing applications, communicates with insurance companies, and monitors the approval process on your behalf.
We’ve established strong relationships with major insurers and understand the specific documentation, timelines, and requirements needed to credential facilities at higher levels of care. This allows us to streamline the process and position your location for success with sustainable reimbursement rates from the start.
What marketing and patient acquisition support do you provide?
Innova provides comprehensive marketing and admissions support to help you grow with confidence. Our marketing team will guide your local strategy, including digital advertising, SEO, referral outreach, and access to branded campaigns and materials tailored to your specific market.
On the admissions side, we offer a centralized admissions service that manages the entire process on your behalf—from first contact and qualifying leads to verifying benefits and scheduling admissions. This allows you to focus on delivering exceptional care while we ensure every inquiry is handled professionally and efficiently.
Our goal is to deliver a seamless, mission-driven patient acquisition system that drives consistent results.
Is this a passive investment or will I need to be involved in day-to-day operations?
Innova can be a semi-absentee ownership opportunity. While this is not a fully passive investment, investors may take on a strategic, high-level leadership role—focusing on financial oversight, community relationship-building, and supporting the business from a visionary standpoint.
Because the model includes 24/7 residential care, it is operationally intensive. Success requires building a strong, capable team—particularly a skilled Clinical Services Manager—to lead day-to-day operations. We provide robust training and support to help you establish this team, ensuring you can step into a strategic leadership role with confidence.
Request Information
Let’s Work Together to Make a Difference
Ready to own a mental health franchise that changes lives? At Innova Franchising, we believe everyone deserves mental healthcare access, and we’re full steam ahead on a mission to heal countless hearts and minds. Reach out to us today to learn how you can become a Guardian and make a lasting impact in the lives of those in need.