Mental Health Franchise Opportunity
Become a Guardian
of hope and healing
At Innova Franchising, our care model and mission have already helped over 4,600 individuals on their journey to mental health recovery, and now, we’re offering you the opportunity to make a lasting impact. As a Guardian, you’ll not only build a purpose-driven business but become a protector and healer in your community. Together, we can bring hope and healing to those who need it most.
Market Outlook
The Future of Mental Health Care
Private equity is pouring billions into the mental health space, but most of it is focused on outpatient care. At Innova, we specialize in higher levels of care that offer greater reimbursement potential, presenting an even more lucrative opportunity for franchisees.
As demand for mental health services continues to grow, now is the perfect time to invest in a model that offers both high returns and lasting impact.
A $566 Billion Industry
The U.S. mental health market is projected to grow from $412 billion in 2023 to $566 billion by 2032, driven by increasing demand for mental health services. As awareness expands and de-stigmatization along with access continues to grow, the need for personalized care solutions has never been greater.
INCREASED DEMAND FOR MENTAL HEALTH SERVICES
The demand for mental health services has surged by 52% in the last five years, driven by growing awareness and rising rates of anxiety, depression, and trauma-related conditions. Despite this increase, over 30% of Americans report being unable to access the care they need, and mental health care is over five times more likely to be out-of-network compared to primary care. With demand projected to grow significantly over the next decade, addressing these systemic barriers is more critical than ever.
Growing Need in Underserved Markets
The demand for trauma-related mental health care far exceeds the resources available nationwide. Even in the best-served states, there are fewer than five inpatient or residential beds for every 1,000 women likely to seek care—many states have significantly fewer. This stark shortage underscores an emergent opportunity for franchisees to address the critical supply gap.
Outpatient Care Focused
Over 64% of mental health facilities in the U.S. are outpatient-focused, leaving residential care significantly underserved. While private equity has targeted Outpatient and high-end luxury rehabs, critical gaps in accessible, in-network residential care remain. At Innova, 52% of our residential clients in Texas come from out of state, highlighting the nationwide demand for trauma-focused care. Our model equips franchisees to bridge this gap and meet this growing need.
Higher Reimbursement for Higher Care
Outpatient facilities dominate the mental health landscape but offer the lowest reimbursement rates. In contrast, residential care not only fills critical supply gaps but also commands reimbursement rates over 5,800% higher, making it a more impactful and lucrative model for addressing the nation’s mental health needs.
Billions in Private Equity Investments
Private equity firms are driving significant growth in behavioral healthcare, currently owning 6.2% of mental health facilities and 7.1% of substance use disorder facilities across the country. In states like Colorado, nearly 27% of mental health facilities are PE-owned, highlighting the sector’s strong investment appeal.
ABOUT US
Our Vision, Your Future
At Innova Franchising, our mission is to deliver high-quality, trauma-focused mental health services to communities in need. With almost three decades of combined franchise experience, our team has developed a highly profitable mental healthcare business model and integrated a robust, multi-faceted franchising framework to create a comprehensive turnkey package now available to prospective owners.
This is a truly unique franchise opportunity, solidly built upon proven success from a premier mental healthcare provider that’s been in operation since 2016.
Proven Business Model
Reduce the risks associated with starting a new business. Take advantage of established procedures and strategies that have already demonstrated success from a leading mental health services provider.
Robust Industry Expertise
With extensive franchising and mental healthcare experience, our team has built a solid foundation in Innova Franchising and is ready to share our industry knowledge to guide you to success.
Comprehensive Turnkey Package
Unlock the door to ownership with everything you need to launch and operate your successful franchise effortlessly.
Dedicated Support Framework
Experience personalized support every step of the way, with tools and resources covering all aspects of the franchise, including training programs, marketing assistance, and operational guidance.
established vendors
& partnerships
Enjoy exclusive access to our trusted suppliers and vendors, ensuring you receive quality products and services at competitive prices, enhancing your profitability.
Accelerated Launch Timeline
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OUR INSURANCE PARTNERS
Our Model
Higher Care, Higher Returns
At Innova Franchising, you don’t have to sacrifice profitability to make a lasting impact. You’ll build a purpose-driven business while serving patients at the highest level of mental health care available — benefiting from the financial rewards of a rapidly growing market.
OthersOutpatient Model |
InnovaInpatient Model |
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| Reimbursement Rate | ✘ $74.50 per session | ✔ $591.45 per day | |
| Care Frequency | ✘ One session per week | ✔ 30-45 days on-site intensive care | |
| Monthly Revenue per Patient | ✘ $298.00 | ✔ $17,743.50 | |
| Average Unit Volume (AUV) | ✘ $395,000 | ✔ $3,850,908 |
Maximize Profitability with Higher Levels of Care
At Innova Franchising, you don’t have to sacrifice profitability to make a lasting impact. You’ll build a purpose-driven business while serving patients at the highest level of mental health care available — benefiting from the financial rewards of a rapidly growing market.
Average Unit Volume
Our Process
Your Path to Guardianship
Step 1
Request Information
Step 2
Discovery Call
Step 3
Apply
Step 4
Franchisee Selection Interview
Step 5
Join Innova
Start your journey to ownership.
Get a deep dive of our business.
Submit your franchise application.
Meet one-on-one with our leadership.
Welcome to the family!
Patient tESTIMONIALS
Real Stories, Real Impact
Our patients are at the heart of what we do. We’re proud to have healed over 4,200 individuals on their journey to mental health recovery. In this video, explore the Innova experience and hear what sets us apart through the insights of our former patients.
★★★★★
“I would definitely suggest having a family member or friend receive treatment at Innova Grace. the treatment that this facility provides is life changing. The workers provide a safe environment for their clients as well. If you are seeking help in your situation, and want someone to genuinely care about you. Innova Grace is where you want to be.”
OUR STANDARDS
Joint Commission Certification: A Mark of Quality
Innova franchisees operate at the highest standards, with Joint Commission certification for all facilities. This certification not only provides you with credibility and recognition but also ensures that your clients receive the best possible care. From insurance providers to families, this certification builds trust and confidence in your facility.
HIGHEST STANDARDS OF CARE
Joint Commission certification ensures that your facility meets the highest standards of care, giving you credibility from day one.
Client Trust
Clients and families trust facilities that are Joint Commission certified, knowing they will receive safe and effective care.
Operational Excellence
Your facility will benefit from proven operational standards that improve the quality and efficiency of care.
Insurance Provider Recognition
Being Joint Commission certified means that insurance providers recognize and trust your facility, making credentialing processes smoother.
Fast-Track Your Path to Revenue: Seamless Credentialing
✔ Credentialing
✔ Billing
✔ Admissions
✔ Scheduling
✔ Clinical Programming
Navigating insurance credentialing can be one of the biggest hurdles in the mental health industry, but with Innova Franchising, it doesn’t have to be. Leveraging our extensive history and strong relationships with major insurance payers, we streamline the credentialing process, ensuring you’re set up to get paid quickly and efficiently.
Beyond credentialing, we handle billing, admissions, scheduling, and clinical programming, providing you with a turn-key solution that minimizes friction and maximizes your time to focus on delivering care. At Innova, we take care of the details so you can focus on making a difference.
Available Territories for Expansion
Explore the Potential in Your Area
With demand for high-quality mental health care on the rise across the U.S., now is the perfect time to secure your Innova franchise in one of our available territories.
Whether you’re in a bustling city or an underserved rural community, Innova’s proven model is adaptable and scalable to suit your location’s unique needs. Explore the map to find the perfect region to start your journey toward becoming a Guardian.
Frequently Asked Questions
What is the initial investment required to open an Innova franchise?
The initial investment includes the franchisee fee, startup costs, and working capital. Learn more about the specific breakdown in the Discovery Portal.
What kind of training and ongoing support will I receive as a franchisee?
We provide comprehensive training to get you started and ongoing support, including operations, clinical programming, and marketing assistance.
How long does it take to open my franchise location after signing the agreement?
From securing your location to being fully operational, the timeline varies, but expect 6-9 months. Our support team will guide you through every phase to expedite the process.
Do I need a background in mental health or healthcare to become a franchisee?
While helpful, a healthcare background is not required. Our training program covers all the essential aspects of running a mental health franchise.
Will my facility by Joint Commission certified?
Yes, every Innova Franchise will receive Joint Commission certification, giving the ultimate layer of credibility and ensuring the highest standards of care.
What sets Innova apart from other mental health franchises?
Most mental health franchises focus on outpatient services, while Innova’s model centers around the highest levels of care. These higher levels of care are not a typical entry point into the space, but this provides strong business defensibility.
Another aspect that sets Innova apart is our turn-key approach that simplifies the toughest parts of entering into and operating a mental health business at this high level of care— insurance credentialing, accreditation, billing services, admissions, scheduling, and clinical programming are all handled for you and with you.
What is the expected profitability for an Innova franchise?
Our blueprint for our highest level of care model boasts upwards of a 55% profit margin. You can find more detailed financial projections in the Discovery Portal.
How does Innova assist with insurance credentialing?
Our company has established relationships with major insurance providers, streamlining the credentialing process and bringing speed to patient coverage and reimbursements.
What marketing and patient acquisition support do you provide?
Many new business owners fall into the fallacy of If you build it, they will come, but that’s never a winning strategy. That’s why we provide all franchisees with done for you marketing and advertising plus admissions services so all you need to worry about is providing the best care possible.
Request Information
Let’s Work Together to Make a Difference
Innova franchisees operate at the highest standards, with Joint Commission certification for all facilities. This certification not only provides you with credibility and recognition but also ensures that your clients receive the best possible care. From insurance providers to families, this certification builds trust and confidence in your facility.
Innova Franchising
Innova franchisees operate at the highest standards, with Joint Commission certification for all facilities. This certification not only provides you with credibility and recognition.
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123 Innova Rd
Franchising, IF 45678
hello@innovafranchising.com
(123) 456-7890
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